Precious Metals

Goldsmith Co. was named for our long tradition of excellence in goldsmithing. We know a thing or two about precious metals — how to assess their value, how to craft it, and how to use it to enhance your diamonds and gemstones. Here’s all you need to know about the precious metals that will be the backbone of the jewelry you buy.


Characteristics Price Wearability
King Louis XV of France believed platinum was the only metal a king should wear. When you handle it, you’ll understand why. It is a brilliant white metal, and displays diamonds exquisitely. The density of platinum is higher than gold, making platinum jewelry about 25% heavier than 18K gold jewelry and 50% heavier than 14K gold jewelry. This gives it its trademark heftiness and exudes quality. The most expensive of the precious metals. The strongest jewelry metal. Very strong and durable, highly resistant to wear and tarnish.
Difficult to polish and repair.


Characteristics Price Wearability
Palladium is a great value choice if you want a white metal. It is said to have many of the characteristics of platinum, including durability, at a fraction of the cost. It is hypoallergenic so it’s perfect for a bride who wants a white color but can’t tolerate the nickel additives found in white gold. Generally priced at or near gold jewelry prices. Palladium is a platinum group metal. Rarer and more precious than white gold, it is more durable and will not tarnish.
Easy to clean and polish.


Characteristics Price Wearability
Utah County JewelryGold has been used for centuries for fine jewelry because of its excellent durability, ease of use, and beauty. Gold is generally offered in 14k (58% pure) and 18k (75% pure) purities for fine jewelry. Another advantage to gold is its ability to be alloyed in yellow, white, and red colors. Gold is less expensive than Platinum or Palladium. 18k and 14k gold are both softer than Platinum and Palladium, and are more easily damaged. They will wear away over many years. They are easy to polish and repair, and won’t tarnish.

Gold Jewelry

First of all, thank you for helping Colby and I out so much with our rings. We both love them! I get so many compliments on mine & couldn't be happier. Also, thanks so much for the jewelry box. Hope all is well.

Colby & Katie Heiner

Tip from Wil and Trevor: After a jewelry loss, there’s nothing more comforting than knowing we can help you replace what was stolen or damaged. We know it’s not the same as having great grandma's actual wedding ring, but we can make one that looks exactly like it. (Just make sure you take close-up pictures of anything that you’ll want to get replaced — before it gets stolen. We're good, but we're not psychic.)